MYEONGJIN KANG

Master of Business Administration

• Courses: AI Agent, The Ethics of AI, Entrepreneurship
• Clubs: Product Management Club (Organized PM Workshop for 100+ People), AI Club, Tech Club

• Launched ‘Challenge Account’ for group challenge participants, achieving 300K+ MAU within one month (fastest in company history), 70%+ week‑1 retention, ultimately reducing company‑wide churn by 5%
• Led a pricing strategy by aligning 40+ stakeholders on −1.7% interest rate reduction for joint accounts, leveraging 30+ customer interviews and cohort analysis, driving $4.3M annual savings while maintaining retention
• Utilized SQL and Python to analyze behavioral data across 1M+ customers to segment Club/Partner cohorts and design personalized features, resulting in 20 points increase in NPS and 30% in daily joint account openings
• Facilitated cross‑functional alignment through structured feedback and quarterly OKRs, earning 95% team satisfaction and improving team retention

• Drove 2.1M+ new accounts (+30% growth in 6 months) by leading developers and designers to deploy viral referral, SEO optimization, and rewards programs, establishing Toss Bank as Korea’s fastest‑growing bank
• Built scalable viral‑growth engine using behavioral psychology principles that generated 100M+ shares within 72 hours; successfully scaled across multiple squads to onboard 3M+ additional users (≈40% of customer base)
• Prioritized and conducted 15+ data‑driven A/B tests across acquisition funnel that addressed key friction points identified through data analysis and qualitative user research, increasing conversion rate by 15%

• Drove regional expansion from 1 to 5 cities by orchestrating a GTM strategy leveraging local partnerships and data‑driven campaigns with sales, marketing and CS, achieving 50% membership penetration within 1 month
• Designed and scaled a dessert‑giveaway reactivation program, boosted dormant‑user returns 3x, membership conversions 5x, and maintaining 2x higher long‑term retention compared to baseline

• Owned full product lifecycle of ‘Metaverse Live’ (MVP features scoping, strategic roadmap development, 20+ iterative launches) and led cross‑functional team of 10+, driving 10% user growth (100K+ MAU)
• Transformed product decision‑making by implementing data collection policies, centralized fragmented data sources into a single platform, and building real‑time dashboards, reducing turnaround time by 40%
• Improved AI‑powered, human‑in‑the‑loop moderation system by enhancing human data accuracy and building safety monitoring dashboard, increasing detection accuracy by 30% and reducing review latency by 50%
• Boosted viewer engagement by 10% by leading implementation of new live streaming protocol (HLS), enhancing broadcast resolution and capacity for desktop‑first content creators

• Identified high‑value user segments for targeted feature development by analyzing 3M+ user behaviors in Amplitude, resulting in a refined product strategy that increased core user conversion rate by 15%